Why does plus-size fashion deserve more visibility?

In a world where diversity and inclusiveness are becoming increasingly important issues, it's crucial that plus-size fashion gets the visibility it deserves.
Yet despite progress, plus-size women's clothing is still often under-represented in the media, on fashion shows and even in boutiques.
At Les MilitantesWe firmly believe that plus-size fashion should be celebrated and showcased. Here's why.

The reality of size

40% of women are size 44 and up, here in France (figures from 2016, source Click'n'dress).

In the same study of 55,000 women, 6.4% were size 36. And 6.1% were size 48. Almost the same proportion.

Yet a woman wearing a size 48 has 71 times less choice of clothes than a woman wearing a size 36! The study doesn't give any figures beyond that, but imagine if you were a size 52, 56 or even larger...

This disparity creates a gap between the fashion on offer and the real needs of consumers. An injustice that needs to be redressed.

Representativeness and diversity

2,2 %. That's the proportion of plus-size models who walked the catwalk at Paris Fashion Week in September-October 2023. An improbable figure when you look at the reality of sizes. Especially when you consider the profound impact fashion has on self-perception.
Seeing models who look like us in ads and magazines helps boost self-esteem and promote a positive body image. Plus-size fashion deserves more visibility to show that beauty comes in all shapes and sizes. Every woman deserves to see herself represented and to feel beautiful and confident in her clothes.

Quality and style come first

Plus-size clothing doesn't just have to be functional; it also has to be fashionable.
At Les MilitantesWe strive to create women's plus-size clothing that combines comfort, quality and style.
The increased visibility of plus-size fashion can help combat stereotypes and prove that inclusive fashion can be elegant and stylish.

Plus-size fashion for women deserves a more prominent place in the spotlight. Not only to meet growing demand, but also to promote a positive and inclusive body image.

At Les Militanteswe're proud to be part of this movement. We believe that every woman deserves to feel beautiful and confident, and we're committed to offering quality plus-size clothing that celebrates diversity.